Softcat Sales Kick Off (SKO) is approaching. What to expect?

Overview

The countdown is on! We’re thrilled to be gearing up for the Softcat Sales Kick Off 2025, taking place on Saturday 27th September at the NEC Birmingham. This year’s event promises to be the biggest and most exciting yet, bringing together Softcat’s vibrant partner ecosystem for a day of innovation, networking, and celebration.

A Partnership Built on Trust and Growth

Our relationship with Softcat spans over 15 years, and we’re proud to be recognised as a specialist partner supporting their journey through Microsoft environments and beyond. From enhanced support services to change and notification capabilities, our collaboration continues to empower organisations to optimise their IT infrastructure and accelerate growth.

As James Shuff, our Partner Manager, aptly put it:

“We continue to cycle through exceptional opportunities, satisfied customers and great growth with Softcat year after year. We are delighted to be part of the Softcat partner infrastructure that helps deliver award-winning services and grow the Softcat footprint. We’re determined to put the pedal down in 2025 and get home with the yellow jersey.”

What to Expect This Year

Themed ‘Softcat City’, this year’s event will host over 2,500 attendees from across Softcat and its partner network. At our Cyber Security stand, we’ll be showcasing how our services can drive efficiencies and support digital transformation. Expect engaging conversations, expert insights, and a few surprises, including the chance to win a VR headset in our on-stand competition.

Why It Matters

The Softcat Sales Kick Off isn’t just an event, it’s a reflection of shared values, mutual success, and a commitment to excellence. As Softcat continues to deliver strong financial results and expand its international footprint, we’re proud to be part of a partnership that’s helping shape the future of IT services.

We can’t wait to see everyone there and celebrate another year of collaboration, innovation, and growth. Stay tuned for live updates from the event and don’t forget to visit us at the Cyber Security hub.

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